Understanding the Risks Is Key to Keeping It Fun During Super Bowl and the Winter Olympics

As excitement builds around Super Bowl LX and the Winter Olympics, an unprecedented number of adults are expected to participate in sports betting activities. According to the American Gaming Association, Americans legally wagered approximately $1.39 billion on the Super Bowl last year, setting a record for legal bets. Whether this year’s game breaks that record or not, sports betting has become a familiar part of the Super Bowl landscape. With the Seahawks in the Super Bowl, excitement is running especially high across Washington, making it even more important to keep the focus on fun and connection. 

The Evergreen Council on Problem Gambling (ECPG) is reminding sports fans across Washington that while the Super Bowl brings excitement, connection, and tradition, it can also bring increased pressure and risk. During major sporting events, betting often extends beyond regular bettors to include casual fans, social gatherings, and people who may not typically place wagers. 

“Sports bring people together, whether local, national, or global competitions,” said ECPG Executive Director Maureen Greeley.   “As a source of entertainment, sports offer great ways to connect – with family, friends, and community.  2026 brings some big connections to major sporting events for all of us in the Pacific Northwest.  Whether hoping for a home team in the Super Bowl, cheering on the global events of the Winter Olympic Games, or hosting FIFA World Cup activities, it’s a big year for sports fans and for sports betting.  As we kick off the Super Bowl and the Winter Olympics, it’s important to remember that just like the sports themselves, sports betting offers entertainment and risks. The Evergreen Council on Problem Gambling is here to offer support, resources, and referral to help.  It’s our way to help you Keep It Fun, Washington.”  

Betting activity takes place in many settings, including Super Bowl parties, bars, sportsbooks, mobile apps, and informal betting among friends, family members, and coworkers. ECPG emphasizes that betting should remain fun, but if you or someone you know or love has concerns, help is available through the Washington State 24/7 Problem Gambling Helpline. 

Key Tips to Keep the Game Fun 

This Super Bowl season, ECPG is highlighting key tips to help fans prioritize enjoyment of the game and time with family and friends, not just for Super Bowl weekend but throughout the year. These tips include: 

  • Keeping perspective beyond the scoreboard and wagering only for fun 
  • Knowing when to change the plan 
  • Staying connected as part of a team and enjoying the game socially with others 
  • Setting limits on both time and money and sticking to them 
  • Only betting with money set aside for entertainment and never borrowing money to gamble 
  • Remembering that being a good sport is part of keeping it fun, since losing is part of the game in sports and sports betting 
  • Knowing where to find help 

Following these tips can help reduce risk, prevent isolation, and support healthier experiences during a time when betting activity and social pressure tend to increase. 

For more than 35 years, the Evergreen Council on Problem Gambling has supported Washington residents affected by problem gambling. Confidential, judgment-free help is available 24 hours a day, seven days a week for anyone with questions or concerns about their own gambling or the gambling of someone they care about. 

Call, text, or chat: 1-800-547-6133 

Keep It Fun, Washington.